Google is large and in charge and here’s why… 83% Of users utilize Google as their search engine. So if you want to become a real player in the Internet world then you have to know who’s butt to kiss. To improve your search rankings utilizing a Google owned platform for content it’s always going to rank better then a competitor’s platform in google search ranking results (SERP). For example, if you make videos and optimize them for Google search then you better be using YouTube and not Vimeo.